The origin story
It was New Year's Eve 2002, and Bangkok was alive. Fireworks. Music. Thousands of people in the streets. My family and I were caught up in the magic of it all — and then I made a rookie mistake. I drank the tap water.
Within minutes I was in a wheelchair, being rolled into Bumrungrad International Hospital. I expected chaos. What I got was a soaring lobby with palm trees, leather seating, and a Starbucks. A five-minute wait. A private room that looked like a hotel suite. A distinguished physician who spoke perfect English and treated me with genuine warmth.
Four hours later I felt human again. I walked to the checkout desk. The cashier smiled and said: "That will be 480 Thai baht, please."
"480 Thai baht. Sixteen dollars. For an emergency room visit on New Year's Eve — in a hospital that put every American facility I'd ever set foot in to shame."
— Jud, Founder of Cure for LessI stood at that desk completely speechless. And something shifted permanently inside me.
From that moment to MedRetreat
I couldn't stop thinking about that $16 bill the entire flight home to Baltimore. By the time we landed, I had made a decision that would define the next two decades of my life. I resigned from the consulting firm where I'd built a comfortable career — and in 2003, I launched MedRetreat: the first U.S.-based medical tourism facilitation company of its kind.
There was no roadmap. No industry playbook. No one had done this before in America. I built it from scratch.
Over the years that followed, I helped thousands of uninsured and underinsured Americans access safe, affordable surgical procedures at world-class, JCI-accredited hospitals in Thailand, Malaysia, Costa Rica, Mexico, and the Cayman Islands. Joint replacements. Heart bypass surgery. Spinal fusions. Each one a real person who had been failed by the American system and needed someone in their corner.
Then the system failed me too
After years of helping others navigate broken healthcare, I lost my own health insurance following a diagnosis of Crohn's disease. Suddenly I wasn't the guide. I was the patient.
That fear did something unexpected. It pushed me to apply everything I'd learned to my own life — right here in the United States. And what I discovered stunned me.
Hidden in plain sight, buried beneath the noise of a broken system, was a network of doctors, surgery centers, and diagnostic facilities offering genuinely affordable, transparent, high-quality care right here in America. Cash-pay surgery centers. Free-market physicians. MRIs for $400 instead of $4,000. Bundled surgical packages with zero surprise bills. The solutions existed. Nobody was talking about them.
Why Cure for Less
This is my answer to a broken system. Whether your solution is a free-market surgery center in America or a world-class hospital in Thailand, it exists. I know where it is. I've been there.
Cure for Less isn't a directory. It's a consultancy built on two decades of firsthand relationships, real outcomes, and the kind of institutional knowledge you can't get from a Google search. When you work with me, you get someone who has actually been in those hospitals — and who has been the patient too.
Ready to find your options?
Book a consultation and let's figure out what quality care actually costs for your situation.
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